4 Essential Email Marketing Service Features
Email marketing is a great way to market to the masses. It is a way to get your company’s name and message out there to many people at one time. It can be an extremely inexpensive form of marketing, and very effective.
There are many companies that provide email marketing services. They provide you with tools to help you streamline your email marketing efforts. Just like with any industry, there are great email marketing services, and there are not so great ones. If you are looking into working with an email marketing service, make sure you do your research ahead of time. Get as much information as you can on the company you are thinking about working with. Ask a lot of questions up front. Look them up with the Better Business Bureau. Make sure that they are a reputable company, and that they provide all of the features that you need.
To help you in your search, here are 4 features every email marketing service should provide. If they don’t provide these 4 basic features, you may want to keep looking.
1. Easy to Use.
One of the most important things an email marketing service can provide is ease of use. Look into this before signing up for any email marketing service. See if they offer a free trial, or a way to check out their software before you purchase it.
How easy is it to use? Does it have a simple navigation? Does it make it easy to design, create, and send emails? What type of tracking features do they have? Do they make it simple for you to track responses and results from your email marketing campaigns? These are all good things to know before you sign up.
2. Spam Checker.
Another great feature to have with your email marketing service is a spam checker. You don’t want to always have to remember to check if your content will trigger spam filters. So, you want an email marketing service that checks that for you. This is great to have built right into your email marketing service, but if it isn’t there are also external spam checker tools you can use.
You need visibility when it comes to your email marketing campaigns! You want an email marketing service that provides you with high visibility when it comes to all of your marketing campaign statistics: email open rates, click through rates, completions of the calls to action, etc. Does your email marketing service provide visibility on these numbers? Are these numbers easy to find and track?
4. Good Customer Service.
It is vital to have good customer service when it comes to your email marketing service. Are they easy to get a hold of? Do they provide you with phone, email, and chat options to ask your questions? Is it easy to get a hold of someone when you have a question or problem? Are their representatives knowledgeable on the questions you may have?
Some of these questions you may not be able to answer until after you are already working with an email marketing service. But you can still take a look at how they run as a company. Are their sales reps knowledgeable and friendly? Is their website easy to navigate? Is it easy to find answers to your questions before and during the signup process? All of these can be indicators as to what type of customer service this particular company may offer.
Nicole is a writer for Star Reviews, where they search & compare, and you save. See their email marketing services reviews.