How Much Money Do You Spend on Advertising?

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Online Advertising Costs

How many small businesses do not have enough money to spend on advertising and expand their business?

It’s a rhetorical question. Most small business owners will say they do not have enough money to spend on advertising because simply they don’t know how much they should spend on advertising or how to advertise and where to advertise their business so that many people find out about their products and services.

Most small businesses will find advertising to be very expensive and often they would not afford to try it unless they know for sure that it works. Spending a lot of money on advertising it’s all right if you know you get a good ROI- return on investment and that advertising brings you back more customers and sales than your advertising cost.

Traditional Advertising versus Online Advertising Spending

Traditional advertising refers to advertising in newspapers, direct mail, street signs, radio, TV, in the Yellow Pages and other places. Online Advertising obviously refers to advertising over the Internet on desktop or mobile devices. Depending on your business type, size & industry, target marketing, advertising strategy and your advertising budget you could spend between several hundred or thousands of dollars per month in advertising. Large companies have spend tens of thousands of dollars on monthly advertising budgets, while small business have limited advertising spending which have to produce results and maintain them in business. Advertising budgets can burn up fast and resulting sales can be slow to come. Having a good long term advertising strategy and spending your advertising money wisely could be vital for the future of your small business.

Emarketer 2011 study reflects traditional media ad spending hovering under $130 billion through 2015—far from the $165.94 billion recorded in 2007 on the eve of the recent recession.

US online advertising spending grew 23% to $32.03 billion in 2011, and is expected to grow an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to recent forecast by eMarketer.

Print advertising spending is expected to fall to $33.8 billion in 2012 from $36 billion in 2011.

Small businesses are spending more of their advertising dollars online instead of in traditional advertising venue. According to a survey conducted by Borrell Associates, a Williamsburg, VA there has been a 29% increase in small business online advertising spending in 2011.

Additionally, our research shows that average small business spending averages $10,000 annually this includes both traditional and online advertising.  How much to spend on advertising will remain a question of how much you can afford to spend on advertising. Our advise is to test various advertising methods and solutions and choose the one that fits your goals and budget.

To advertise your business with measurable results and 80% less advertising spending than on all major advertising networks try AmeroBiz, the Small Business Advertising Platform.

January 30, 2014 |

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